Picture Book Fashion Ltd is the company behind designer brands; A*Dee, Mitch & Son and MiTCH. Founded in Glasgow in 2011 by local couple Andrew and Michelle Molloy, the company was created after spotting a gap in the market but has quickly grown and is now a key player in branded boutique childrenswear in the UK, Ireland and Holland.

A*Dee was launched in 2012 and was the first brand from Picture Book Fashion. A luxury girls’ brand for ages 2 – 14, A*Dee has gone from strength to strength over the years. Focusing on bold prints paired with a complimentary colour palette, this brand is all about expression of style whilst still being practical.

A*Dee is famous for creating complete outfits where every element compliments the overall look. From hair clips, socks and bags, to coats and shoes, A*Dee has it all when it comes to beautifully designed clothing for fashionable young girls.

Made from excellent quality fabrics and beautifully embellished designs this brand is loved by girls all over Europe.